Achieve the Recognition Trifecta
with triplicate support from Deb Arnold, Ink.
When you go for the gusto—to win awards, speak at conferences, AND publish thought leadership—
you, your team, and your organization can generate recurring cycles of innovation, impact, and differentiation.
Each element of the trifecta can build on the others to create more and more forward momentum.
WHY achieve
the Recognition Trifecta?
Let us count the whys:
WIN
WIN AWARDS
SPEAK
Get credit and recognition for solving expensive business problems
PUBLISH
Grab (and keep) stakeholder attention
Boost pride and motivation
Grow in confidence and credibility
Build career momentum
Boost your company’s reputation among current and prospective employees
Increase visibility and reputation
Earn positive PR for your company, your team, and yourself
Strengthen your corporate brand for clients/customers, shareholders, partners and vendors
Foster more idea generation and innovation
Showcase your quantifiable impact and results
PUBLISH THOUGHT LEADERSHIP
SPEAK AT CONFERENCES
Win. Influence. Grow. Repeat.
Deb Arnold will expertly guide you through each step.
Here’s a potential scenario:
WIN: Apply for and win an award for your talent program or initiative. Share and celebrate that win—internally and externally.
Leverage Deb’s expertise for your award strategy, to coach your application team, review your submission draft, or simply outsource the process to her.
SPEAK: Harnessing narratives from your award-winning submission, create a compelling proposal to speak at a conference and earn the opportunity to present. Design and deliver an engaging session with actionable advice. THEN share that same deck with your larger talent team—and seed even more innovation!
Deb can help you target the right conference(s), craft your speaker proposal, develop your presentation (with your graphic designer or one of her talented associates), and write your script.
PUBLISH: Guided by industry peers’ questions and feedback during your conference session and input from your team, generate written content about your award-winning program’s key takeaways and top advice.
Turn to Deb to repurpose your award-winning application and conference presentation into an article, blog series, opinion piece, and/or another publication format - all in your own distinct voice.
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“I first worked with Deb in 2008, and she has consistently demonstrated professionalism, team playing, unique skills and proven results since then. We began collaborating on award applications, where her prowess is evident, but soon Deb became an invaluable thought partner on multiple fronts. She has captured my voice with remarkable authenticity as a ghost writer, and been a reliable, honest sounding board. Over the years, Deb’s steadfast assistance, drive, discipline, persistence, humor, ability to wrangle anyone and anything, and way with words have contributed to multiple industry accolades (both for me as an individual and for companies I served as CLO), many conference keynotes, a series of presentations and articles on the Future of Work (way before it was the topic du jour), two graduation speeches, two books on data and analytics, a technology apprenticeship initiative, and so much more. You owe it to yourself to find out what she can do for you.”
—Jenny Dearborn, Chief People Strategy Officer, Head of People Insights Practice, BTS (worked with Deb while Chief Talent Officer of SAP, Chief Learning Officer of SuccessFactors, an SAP Company, and Chief Learning Officer, Americas at Sun Microsystems)
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