Whole Foods and Knowing Who You’re Talking To

August 19th, 2009

By now you’ve likely read about the hubbub and scandal swirling around the CEO of Whole Foods, John Mackey. Mackey’s Op-Ed in the Wall Street Journal last month, declaring that health care is not an intrinsic right, enraged customers around the country.

Source: ilovemypit @ Flickr

Source: ilovemypit @ Flickr

Now, who did he think he was talking to? Based on its target demographic, the Wall Street Journal surely has plenty of readers who share his outlook. But Whole Foods customers? Earthy crunchy yuppie tree-hugging liberals (some of whom are my very best friends)?

Now, I’m not going to come out for or against anyone here, except to point out that Michael Pollan believes a Whole Foods boycott hurts their small farmer suppliers. But this whole fascinating story really underscores my basic premise/question: who do you think you’re talking to?

Does Mackey have the right to express his opinions as separate and differentiated from that of his company? Perhaps. But geez Louise, man, did he not see all of this coming?

See the Whole Foods social media responsa:

Mackey’s blog

Whole Foods response on Facebook

Whole Foods on Twitter

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ASTD Excellence in Practice

Technical Training Award
Training Management Citation (for new programs)
Learning Technology Citation
Workplace Learning & Collaboration–Leadership Development (x2) Award, Citation
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Best Advance in Social Learning Technology Gold

CLO Magazine Learning in Practice

Technology Innovation Gold, Division 1
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American Society for Training & Development

ASTD BEST #1 (up from #32 in one year)
#2 (up from #37 in two years)

ELearning! Media Group

Learning! 100 #1 (first year on list)

Chief Learning Officer Magazine

LearningElite #1, #4

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 Training Top 125 #1, #2 (up from #41 in one year)
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