At a Columbia alumni event this week, I got into a conversation with an interesting guy who’d spent 10 days in Israel and the Palestinian Territories.

This blog is certainly no place for politics, but suffice it to say that “perception is reality” came up.

And it’s also true in organizations. And families. And all human relationships.

I’ve recently begun working on an internal strategic communications plan for a global pharma company, and have conducted interviews with both deliverers and recipients of communications to better understand goals, needs and gaps.

Here, too, perception is reality: organizations within large corporations need to manage their image, especially if they are a cost center. They need to do PR-like activities and marketing to their internal customers/clients.

Because if those clients perceive that you aren’t doing anything meaningful with the budget they’ve given you, that budget goes away, even if you made an incredible impact…and just weren’t effective at letting them know.

Thankfully, internal communications aren’t a matter of life and death. But some of the same rules apply as in the world’s greatest conflicts.

Plan accordingly.

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