More on the Latest QRaze

November 21st, 2011

In the latest issue of BRAINSNACKS, my nifty newsletter, I talked about the proliferation of QR codes and mentioned a few examples.

Here are the deets:

Nordstrom – Having wiled away an afternoon at the Laura Mercier counter, I came home, of course, with the business cards of the woman who made me up and the woman who rang me up. On the back of both: QR codes with the contact information for these ultra-modern salespeople.

American Express – A sign outside my optometrist’s office promoted Small Business Saturday (see just a bit of what they were able to program into one tiny code here). The website looks eerily like Obama’s 2008 campaign. Hmm…

MoMA – An exhibition called Talk to Me: : Design and the Communication between People and Objects, which “focuses on objects that involve a direct interaction, such as interfaces, information systems, visualization design, and communication devices, and on projects that establish an emotional, sensual, or intellectual connection with their users.” – including QR codes. I caught it just before it closed on November 7.

Local Seattle realtor – A QR code on some empty commercial property in my neighborhood led to detailed information about the space and various one-click contact links, including a “call” button in the top right corner.

Got some great examples to share? Please comment!

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