Ready to Conquer the Training Top 125?


Congratulations to all the 2014 winners

Special congrats to my coaching clients, who moved up an average 44 spots!

Register for early notice on 2015 Training Top 125 coaching packages.

2014 info below FYI.

It’s easy when you know how

Want an easier way to complete learning’s longest award application AND get insights that can help improve your ranking?

I’m a communications expert who’s helped learning leaders from Accenture, Jiffy Lube, Keller Williams Realty, TELUS, Yahoo! and others win 40+ awards, including:

  • 7 Training Top 125 wins
  • 2 T125 Best Practice Awards
  • T125 rank improvements like #68 to #11 in 1 year

(See win record in right sidebar.)

Now you can benefit from my T125 knowledge, MBA and 20+ years of experience writing persuasive content with customized T125 resources designed for learning leaders like you.

“Deb’s Top 125 resources were a worthwhile investment I highly recommend. Deb’s interpretations, examples and advice gave us confidence and strategic focus, made applying easier and saved us time. With these tools, we felt we knew how to win – and we did, moving up from #85 to #17.”

– Melissa Bargman, Learning & Development, DPR Construction

The Smart Applicant’s Guide and Workbook

Get a unique, informed perspective on presenting your learning efforts in the best light and all the scoring guidelines:

  • Smart Applicant’s Guide to the T125, packed with my expert advice
  • Smart Applicant’s Workbook, an editable Word doc version of the application with 2014 scoring guidelines and question-by-question guidance to use in developing your submission

These one-of-a-kind resources are a great value, and the most economical way to leverage my deep T125 knowledge and experience.

Keep reading for details.

“I highly recommend Deb’s Top 125 coaching package. The guide and workbook were very valuable, with useful advice for any award. Best of all, we moved up 55 spots in the ranking. This was money well spent.”

– Jennifer Antos, Vice President, Learning & Development, Gables Residential

What You Gain

The 25-page Smart Applicant’s Guide includes:

  • How to Use This Guide – practical suggestions
  • Training Top 125: An Overview – what judges value, getting strategic
  • What’s New on the 2014 T125* – the three changes to note
  • The 9 Most Common Misconceptions – so you can avoid common pitfalls
  • The First 5 Things You Should Do – create a strong foundation and plan
  • Training Top 125 Scoring Guidelines – a handy reference, with 2014 qualitative and quantitative scoring*

* New 2014 Guide content

See an excerpt of the guide

The 35-page Smart Applicant’s Workbook tells you how judges will score each question AND saves you time and headaches with:

  • The complete application replicated in a full-function Word doc – vs. the actual application, which is disabled for REALLY important functions like Find, Word Count and Spell Check
  • All 2014 scoring guidelines – qualitative and quantitative, question by question
  • Question-by-question insights and advice on bringing out your strengths
  • Best Practice Award examples – two winning entries, available nowhere else

See an excerpt of the workbook

Use the Workbook to develop your submission. Once your responses are complete, simply copy and paste them into the official application and submit. No fuss, no muss, no tearing your hair out.

“Deb Arnold understands what judges look for and gives great advice on how to best leverage your strengths. Deb’s keen understanding of the power of words and extensive award experience are an asset to any learning team.”

– Dr. Karie Willyerd, Vice President, Social Learning and Adoption, SuccessFactors

Value priced OFFER

The 2014 Smart Applicant’s Guide and Workbook are available right now for just $549. Purchase your guide and workbook today:

This is a small fraction of the cost to engage me to complete the T125 application for you – if I were available (I was booked a year ago). It’s also far less than my sold-out coaching package (see below).

The Workbook alone is worth $549 when you consider:

  • How incredibly useful an editable application is
  • How strategic you’ll get with 2014 scoring guidelines right there in your draft
  • The time and energy you’ll save with this helpful, expert resource
  • How excited your team and stakeholders will be to move up in the rankings*

Order your 2014 Guide and Workbook now:

“Deb has a unique way…to place the applicant in the best possible light.  I am confident she can help any organization improve dramatically regardless of the competition or initiative. Your investment in Deb Arnold’s assistance will pay dividends.”

– Ken Barber, Director of Learning & Development, Shell Oil – Jiffy Lube International


I’m so confident that you will feel your purchase has been a wise investment that I am offering this money-back guarantee.

If you purchase the Smart Applicant’s Guide and Workbook and are not satisfied for any reason, just ask for a full refund, no questions asked. This guarantee is good for one full year.

Deb Arnold, Ink. does not guarantee that the Coaching Package, Smart Applicant’s Guide or Smart Applicant’s Workbook will improve your T125 ranking. Any number of factors will impact your final standing, including the relative strength of other applicants and, of course, whether you have the right stuff. BUT, these offerings are packed with solid advice and insights that should serve you well, not just for Training Top 125 but for other awards, too.


The September 23 deadline will be here before you know it. Why wait to start preparing to WIN?

Order the Smart Applicant’s Guide and Workbook:


She who hesitates…

My limited availability option, the 2014 Training Top 125 “Movin’ On Up” Coaching Package, restricted to just five companies, sold out in a few short weeks.

This coaching package features the Guide and Workbook plus 3 one-on-one coaching sessions with me, and 2 rounds of my written feedback on your draft responses to any 5 questions. This package is only $3,995.

Register for early notice on coaching packages.

Next coaching opportunities: coaching packages for ASTD BEST and, new this year, the CLO LearningElite (details coming soon) OR email me about coaching customized to your needs.


Includes 3 coaching sessions (via phone or video chat), 2 rounds of written feedback on any 5 questions plus the Smart Applicant’s Guide and Workbook:

  • Before Session 1 (if relevant): Send me last year’s submission and feedback for me to review
  • Coaching Session 1: Get ready to prep, review Guide/Workbook, discuss scorecard and key concerns, make game plan
  • Before Session 2: Send me draft responses to any 5 questions; receive my written feedback
  • Coaching Session 2: Discuss my written feedback, review needed edits, get answers to any T125 questions
  • Before Session 3: Send updated draft of the 5 questions; receive my written feedback
  • Coaching Session 3: Talk through feedback on updated drafts, get my guidance on your final queries

Wish you’d gotten a T125 coaching package? You can still benefit greatly from my expertise. Don’t wait. Order your 2014 Smart Applicant’s Guide and Workbook now:

  • T125 SmartApp Guide and Workbook
  • Questions? See T125 FAQ 

  • Awards I’ve Helped Clients Win

    Deb Arnold's Clients Have Won
    These 135+ Awards

    Top Wins on Top Ranking Awards

    Training Top 125: #1 (6x), #2 (3x), #3 (2x); 10 Best Practice Awards, 9 Outstanding Initiative Awards

    ATD BEST: #1, #2

    CLO Magazine LearningElite: #1 (2x), #2 (2x), #3 (2x) plus 6 Editor’s Choice Awards

    Learning! 100: #1

    Plus dozens of other awards listed below.


    CLO Magazine, CLO of the Year

    Elliot Masie's Learning, 30 Under 30

    ATD Excellence in Practice
    Coaching and Mentoring
    Leadership Development (x3)
    Learning Technology
    Managing the Learning Function
    Organizational L&D (x3)
    Sales Enablement (x3)
    Technical Training
    Training Management

    Brandon Hall Excellence in Learning
    Best Advance in Creating a Learning Strategy (Gold)
    Best Custom Content (Gold)
    Best Leadership Development Program (Gold x2)
    Best Learning Measurement Approach (Gold)
    Best Learning Strategy & Governance (Gold)
    Best Innovation in Learning Technology (Silver)
    Best Unique Learning & Development Program (Silver, Bronze)
    Best Integration of Learning and Talent Management (Bronze)
    Best Learning Program Supporting a Change Transformation Business Strategy (Bronze)
    Best Use of Games for Learning (Bronze)

    Brandon Hall Excellence in Talent Management
    Best Engagement Model (Gold)

    Brandon Hall Excellence in Sales & Marketing
    Best Sales Onboarding Program (Gold)
    Best Leadership Sales Training (Silver)

    Brandon Hall Excellence in Leadership Development
    Most Unique or Innovative Leadership Development Program (Gold)
    Best Advance in Coaching and Mentoring (Gold)
    Most Unique or Innovative Leadership Development Prog. (Silver x2)

    Brandon Hall Technology Excellence
    Best Advance in Emerging Learning Technology (Gold)
    Best Advance in Gaming or Simulation Technology (Gold)
    Best Advance in Mobile Learning Technology (Gold)
    Best Advance in Social Learning Technology (Gold)

    CLO Magazine Learning in Practice
    Business Impact (Gold, Division 1)
    Innovation (Gold, Division 1)
    Technology Innovation (Gold, Division 2)
    Business Impact (Bronze, Division 2)

    Automotive Service Excellence (ASE) Training Managers Council
    ATMC National Excellence in Training Awards (ATMC)

    Bersin Learning Leaders*
    Organizational Management Excellence, Technology Excellence, Leadership Development Excellence (x2), Leadership Development Strategy Excellence
    *Preceded WhatWorks


    National Diversity Council, Top 50 Most Powerful Women in Technology

    Stevie Awards for Women in Business, Female Executive of the Year – Business Products (Gold)

    Palo Alto Chamber of Commerce, ATHENA® Award for Outstanding Woman of the Year

    Silicon Valley Business Journal, Women of Influence

    YWCA Silicon Valley, Tribute to Women

    Women Business Owners, Women Business Owner of the Year (Finalist)

    Stevie Awards for Sales and Customer Service
    Sales Distinction of the Year – Computer Software (Gold)
    Sales Operations Team of the Year (Gold)
    Best Use of Technology in Sales (Gold)
    Sales Process of the Year (Silver)


Learning Program and Team Awards 2009-2014


ASTD Excellence in Practice

Technical Training Award
Training Management Citation (for new programs)
Learning Technology Citation
Workplace Learning & Collaboration–Leadership Development (x2) Award, Citation
Workplace Learning & Collaboration–Onboarding Citation
Sales Enablement Citation

Brandon Hall Excellence in Learning

Best Custom Content Gold
Best in Learning Strategy and Governance Gold
Best Leadership Development Program Gold
Best Innovation in Learning Technology Silver
Best Leadership Sales Training Silver
Best Integration of Learning and Talent Management Bronze
Best Use of Games for Learning Bronze

Brandon Hall Technology Excellence

Best Advance in Social Learning Technology Gold

CLO Magazine Learning in Practice

Technology Innovation Gold, Division 1
Innovation Gold, Division 1
Business Impact Gold, Division 2
Business Impact Bronze, Division 2


Learning Organization Ranking Awards


American Society for Training & Development

ASTD BEST #1 (up from #32 in one year)
#2 (up from #37 in two years)

ELearning! Media Group

Learning! 100 #1 (first year on list)

Chief Learning Officer Magazine

LearningElite #1, #4

Training Magazine

 Training Top 125 #1, #2 (up from #41 in one year)