What do clients say about Deb and her winning ways? Read these testimonials:

“Deb has a unique way of addressing the application that makes it easy to read and understand by the judges and to place the applicant in the best possible light. She is flexible, highly professional, dependable, and encouraging throughout. She brings a sense of confidence to the effort that makes a huge difference. I am confident she can help any organization improve dramatically regardless of the competition or initiative. Your investment in Deb Arnold’s assistance will pay dividends.”

—Ken Barber,
Director of Learning & Development, Shell Oil – Jiffy Lube International (ret.) (#1-Training Top 125, 2016 and 2014; #2 Training Top 125, 2015)

“Deb Arnold was a great coach in helping our company achieve the status of #2 and then #1 training company in the world. Deb listened patiently to our accounts of programs and results and helped us decide which training initiatives we should talk about.  She also challenged us to tell our story more succinctly and in more accessible ways. Throughout, Deb provided honest and objective feedback and continually pushed us to share the results so that judges unfamiliar with our company and industry would easily understand. She was caring and supportive and a cheerleader! Her resource guides, workbooks, and tips all proved invaluable and worth the coaching fee alone. On top of it all, Deb was great fun to work with and we enjoy sharing our achievement with her.”

—Mona Covey,
Learning Manager, Keller Williams University (#1-Training Top 125, 2017 and 2015; #2-Training Top 125, 2016 and 2014)

“I first worked with Deb in 2008, and she has consistently demonstrated professionalism, team playing, unique skills and proven results. She’s a great partner and truly, she knows how to effectively describe the impact of a learning initiative. I look forward to continuing to partner with Deb to win more well-deserved recognition for my team and my company.”

—Jenny Dearborn,
Founder and CEO, Actionable Analytics (#1-Learning! 100, 2013, while CLO of SuccessFactors, an SAP Company)

“What makes Deb great is that she takes what you are thinking and turns it into what you had hoped you could say. She’s a great strategist as well as a phenomenal writer and an extremely quick study, and that combination generates very impressive results. Deb’s keen understanding of the power of words and extensive award experience are an asset to any learning team.”

—Dr. Karie Willyerd,
Chief Learning Officer, Visa (#1-ATD BEST, 2009, while CLO of Sun Microsystems)

“Our company purchased Deb’s Training Top 125 Guide and Workbook, a worthwhile investment I highly recommend. Deb’s interpretations, examples and advice gave us confidence and strategic focus, made applying easier and saved us time. Applying for awards can feel like banging your head against the wall. With these tools, we felt we knew how to win – and we did.”

—Melissa Bargman,
Learning & Development, DPR Construction (#10, 2014 Training Top 125 Award)

“I highly recommend Deb’s Top 125 coaching package. Our challenge was having lots of great initiatives but difficulty expressing what we accomplish because we’re too close to it. Deb helped us tell our story and emphasize what’s important to judges. The guide and workbook alone were very valuable, with useful advice for any award, and the coaching sessions and feedback gave us the extra help we needed and kept us on schedule. Best of all, we moved up 55 spots in the ranking – I credit a lot of that to Deb’s guidance and expertise. This was money well spent.”

—Jennifer Antos,
Vice President, Learning & Development, Gables Residential (#19, 2014 Training Top 125 Award)

“What amazed me about Deb Arnold was how she powerfully portrayed our work from a new perspective. She brings the big picture more clearly into focus, and those insights alone make her well worth hiring. Her smarts, drive to win and humour make her a great partner, and my team is ecstatic about our wins. I can’t imagine applying for an important award without Deb.”

—Dan Pontefract,
Founder, The Pontefract Group (#7, 2012 ASTD BEST Award, as Head of Learning and Collaboration, TELUS)

“Deb and her team have become an invaluable extension of our industry awards program in a short time. Her sound guidance, attention to detail, understanding of her client’s needs and great humor make her a vital partner.”

—Rachel Foltz Ufer,
VP, Corporate Communications, Ogilvy Public Relations Worldwide

References available upon request. 

Thanks for reading

Learning Program and Team Awards 2009-2014


ASTD Excellence in Practice

Technical Training Award
Training Management Citation (for new programs)
Learning Technology Citation
Workplace Learning & Collaboration–Leadership Development (x2) Award, Citation
Workplace Learning & Collaboration–Onboarding Citation
Sales Enablement Citation

Brandon Hall Excellence in Learning

Best Custom Content Gold
Best in Learning Strategy and Governance Gold
Best Leadership Development Program Gold
Best Innovation in Learning Technology Silver
Best Leadership Sales Training Silver
Best Integration of Learning and Talent Management Bronze
Best Use of Games for Learning Bronze

Brandon Hall Technology Excellence

Best Advance in Social Learning Technology Gold

CLO Magazine Learning in Practice

Technology Innovation Gold, Division 1
Innovation Gold, Division 1
Business Impact Gold, Division 2
Business Impact Bronze, Division 2


Learning Organization Ranking Awards


American Society for Training & Development

ASTD BEST #1 (up from #32 in one year)
#2 (up from #37 in two years)

ELearning! Media Group

Learning! 100 #1 (first year on list)

Chief Learning Officer Magazine

LearningElite #1, #4

Training Magazine

 Training Top 125 #1, #2 (up from #41 in one year)