Context is King – They Said it, Too
March 24th, 2014
Don’t you just love validation?
I got a big dose of it this week while checking out a very cool Business Guide to Visual Communications from very cool agency Column Five.
Now, I’ve said it before and will say it again – when it comes to data, context is king.
Is $5 million in sales a lot or a little? That depends on what the goal was. How much was sold last year. What competitors earned.
Folks, when applying for awards or doing any other kind of communication, give your audience a break–be they judges, stakeholders, colleagues, etc.–and give them the back story with the front one.
This lovely graphic captures it well (click on it for a larger, gloriously readable version).
The bottom line – use data for good. Be accurate and clear.
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