Beer and Metrics

January 21st, 2014

An important link you should know about.

In the business section of this Sunday’s New York Times, an article caught my eye. “Craft Beer, the Very Limited Edition,” is about a brewer in Vermont who makes very limited runs of his beers.

The article goes on to report that Hill Farmstead produces only 60,000 gallons of beer each year. And even after installing new equipment, production will be limited to 150,000 gallons annually.

Is that a lot or a little?

Ah, this is the key question whenever one speaks of impact metrics.

“For context, the Russian River Brewing Company, a craft brewery in California, made 437,100 gallons last year, and Dogfish Head Craft Brewery in Delaware produced 6,300,000 gallons.”

Context. Context is king.

Just as you might struggle to understand whether 150,000 gallons is a lot or a little without knowing any backstory, someone else might not know whether your report of a $3 million increase in annual sales is a fantastic or a disaster.

If your goal was to increase sales by $1 million, you’re a rockstar. If the goal was $10 million, you’re in the doghouse.

Here’s to keeping everything in context, and perspective, in 2014.


Tags: , , , , , , ,

    • Write a Comment*

      • *Deb Arnold, Ink reserves the right to restrict comments that do not contribute constructively to the conversation at hand, contain profanity, personal attacks or seek to promote a personal or unrelated business.


Learning Program and Team Awards 2009-2014


ASTD Excellence in Practice

Technical Training Award
Training Management Citation (for new programs)
Learning Technology Citation
Workplace Learning & Collaboration–Leadership Development (x2) Award, Citation
Workplace Learning & Collaboration–Onboarding Citation
Sales Enablement Citation

Brandon Hall Excellence in Learning

Best Custom Content Gold
Best in Learning Strategy and Governance Gold
Best Leadership Development Program Gold
Best Innovation in Learning Technology Silver
Best Leadership Sales Training Silver
Best Integration of Learning and Talent Management Bronze
Best Use of Games for Learning Bronze

Brandon Hall Technology Excellence

Best Advance in Social Learning Technology Gold

CLO Magazine Learning in Practice

Technology Innovation Gold, Division 1
Innovation Gold, Division 1
Business Impact Gold, Division 2
Business Impact Bronze, Division 2


Learning Organization Ranking Awards


American Society for Training & Development

ASTD BEST #1 (up from #32 in one year)
#2 (up from #37 in two years)

ELearning! Media Group

Learning! 100 #1 (first year on list)

Chief Learning Officer Magazine

LearningElite #1, #4

Training Magazine

 Training Top 125 #1, #2 (up from #41 in one year)