Be Succinct: Before and After

February 4th, 2013

More winning materials for you.

My blog series, 7 Tips on How to Win Awards*, is now a colorful, engaging guide, available SOON for digital download.

Creating this guide, and preparing to speak about it at the 2013 Training Conference in Orlando, has inspired me to revisit it here.

One topic near and dear to me is Tip #6: Be succinct.

A great way to understand this maxim is by way of example, so here’s a favorite. These are annual goals for a corporate learning organization:


  • Develop learning and performance support interventions to drive towards $2 billion goal
  • Align service line and industry learning strategies with related revenue goals
  • Determine business opportunities, in collaboration with service lines, to deliver learning solutions to external market place for profit

Let’s see how we can say the same thing in fewer words, with less business jargon and more plain English.


  • Drive towards $2 billion goal with innovative sales training
  • Help service line and industry groups meet revenue goals
  • Generate revenue through external learning solutions

In my experience, corporate environments do not invite simplicity. In fact, back when I worked at a large marketing agency with Microsoft as a client, it was noted that Microsoft employees seemed to feel that the more white space they had on a PowerPoint slide, the less intelligent they would look.

But award judges want you to get to the point, quickly, clearly and compellingly.

Be succinct, my friends.

* Be a rebel. Start with Tip #7 and work backwards from the links at the bottom of the page.

    • Write a Comment*

      • *Deb Arnold, Ink reserves the right to restrict comments that do not contribute constructively to the conversation at hand, contain profanity, personal attacks or seek to promote a personal or unrelated business.


Learning Program and Team Awards 2009-2014


ASTD Excellence in Practice

Technical Training Award
Training Management Citation (for new programs)
Learning Technology Citation
Workplace Learning & Collaboration–Leadership Development (x2) Award, Citation
Workplace Learning & Collaboration–Onboarding Citation
Sales Enablement Citation

Brandon Hall Excellence in Learning

Best Custom Content Gold
Best in Learning Strategy and Governance Gold
Best Leadership Development Program Gold
Best Innovation in Learning Technology Silver
Best Leadership Sales Training Silver
Best Integration of Learning and Talent Management Bronze
Best Use of Games for Learning Bronze

Brandon Hall Technology Excellence

Best Advance in Social Learning Technology Gold

CLO Magazine Learning in Practice

Technology Innovation Gold, Division 1
Innovation Gold, Division 1
Business Impact Gold, Division 2
Business Impact Bronze, Division 2


Learning Organization Ranking Awards


American Society for Training & Development

ASTD BEST #1 (up from #32 in one year)
#2 (up from #37 in two years)

ELearning! Media Group

Learning! 100 #1 (first year on list)

Chief Learning Officer Magazine

LearningElite #1, #4

Training Magazine

 Training Top 125 #1, #2 (up from #41 in one year)