Deb Arnold, Ink. offers a range of award services to meet differing needs:

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Review in-depth description of services.

Hands-On Services

Whether you just want an assessment of your submission draft or need to outsource the whole project, Deb offers services to help you succeed.

The Award Advisor

Review and guidance on draft submissions you create:

  • Provide feedback and input: From clarity of answers and reflection of award criteria to narrative flow, conciseness, grammar and more.
  • Assess overall effectiveness: Identify strengths and weaknesses.
  • Supply guidance based on: past experience, award criteria, additional information required from award provider
  • Final Review (after changes made): Evaluate update, suggest final tweaks.

Award Advisor + Expert Editor

Strengthen submission based on above assessment:

  • Edit narrative responses: Reworking content and gathering additional information as needed
  • Optimize submission as a whole: Balance, consistency, cohesiveness
  • After stakeholder review, provide additional edits: Integrate last-minute data, apply final polish

Complete Award Services

Services to include, as needed:

  • Project Management: Drive schedules and deliverables, liaise with award provider
  • Information Gathering: Interview stakeholders and subject matter experts (SMEs), collect relevant facts/figures
  • Writing and Editing: Bring together data to create draft, compile and lay out exhibits, manage approvals
  • Final Submission: Complete online application, facilitate entry fee payment

Optional Add-on Service:

  • Post Submission: Continue to liaise with award provider through notification of winners, release of press materials, verification of winner profile materials, etc.

Coaching Services

Coaching Packages

The most economical way to gain expert access. Packages vary by award and typically include coaching sessions (via phone, Skype or FaceTime), written feedback on select responses, and Deb’s written guides and/or workbooks.

Customized Coaching

Coaching packages may be tailored to a company’s particular award needs and strategy.

Consulting Services

“Award Finder” Services

Part of winning is having the right match to award criteria. Services include research, contact with award organizations to determine eligibility/viability and written recommendations.

Custom Consulting

Deb can be retained to consult on other award-related topics, such as assessing whether to submit to a particular award or how best to share your award wins internally.



Bring Deb to speak cogently and compellingly on any award-related topic. A recent workshop title: Win More, Rank Higher: How to Develop Effective Learning Award Submissions (Training Conference, Orlando FL, February 2013).


Deb can train individuals, teams or groups, in person or virtually, with standard and/or customized content. Sample topics: choosing the right award, using storytelling best practices, making metrics meaningful.

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Learning Program and Team Awards 2009-2014


ASTD Excellence in Practice

Technical Training Award
Training Management Citation (for new programs)
Learning Technology Citation
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Brandon Hall Excellence in Learning

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Best Leadership Sales Training Silver
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Brandon Hall Technology Excellence

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CLO Magazine Learning in Practice

Technology Innovation Gold, Division 1
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Business Impact Gold, Division 2
Business Impact Bronze, Division 2


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American Society for Training & Development

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ELearning! Media Group

Learning! 100 #1 (first year on list)

Chief Learning Officer Magazine

LearningElite #1, #4

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 Training Top 125 #1, #2 (up from #41 in one year)