Are You a FUD-dy Duddy?

July 6th, 2012

I was reminded this week of a great acronym: FUD (fear, uncertainty and doubt).

I read it on the blog of a colleague, the savvy Barbara Jacobs, who compared identity theft to the FUD when significant changes are announced in the workplace and control over your identity no longer seems to be in your hands.

FUD is a powerful force, and like all powerful forces can be used for good or not-so-good. In this election year, like any other, we can see plenty of examples in the latter category.

But FUD is part of the important first step in driving change: create dissatisfaction with the status quo (see my extended post on this topic, Some Formulas Work Like a Charm).

Few people will want to take action if there is no down side to inaction.

How are you responsibly, thoughtfully and respectfully communicating FUD to help effect positive change?


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