Another Reason to Love Patagonia
July 16th, 2012
I got this email today and just had to share it.
Awesome marketing:
- Promotes values important to Patagonia’s customers/target
- Employs social media to engage customers and generate content
- Shows savvy, to wit the use of the #becauseilove hashtag
- Brings in conscientious, hipster musicians to ramp up the cool factor
- Capitalizes on election year angst by giving people a voice for their concerns, their issues, their passion
- Appeals to cause-sensitive Gen Y’ers especially (one might presume this is a particular target)
- Gives people in general more reasons to believe in, and feel enthusiastic about, Patagonia
Together? That’s what we call strengthening the Patagonia brand.
So what about driving sales and profit?
Well, given that I also received a postcard in the mail about their upcoming 50% off sale, I just might be more likely to pay them a visit.
Nicely done.
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