And I’ll Say It Once Again

March 2nd, 2011

You’ve got to know who you’re talking to, aka your audience.

Last week, I went for a walk.

Accompanying me was Steven, my friend, neighbor and creative collaborator (including partner in crime on my holiday video – check out his new Web site), and his faithful beagle, Boris.

Boris Neuman, Wonder Dog

[I sometimes Boris-sit for Steven and his lovely wife when they don’t want to leave their beloved boy–er, dog–alone, but that’s a tale for another day, and one of the many reasons I’m so fond of them.]

It was a blustery day, complete with precipitation, including a bit of the frozen kind. When we returned to our building, James the doorman asked, “So how is it out there?”

“Horrible!,” Steven replied, making a face to match.

“Not so bad,” said I at the same exact moment, also with an expression to match.

We looked at each other.

“Hey,” said Steven, “I’m from California! What do you want from me?”

“Yep,” I said to James, “and I’m from New York. And there you have it. It’s all a matter of perspective.”

And so it is, whether you’re a CEO, a marketer, a communications consultant or a doorman.

p.s. Boris had no comment.

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