Agency Sex Change?

October 17th, 2012

Indeed, this was the topic of a fairly amusing, and thought-provoking, article in the business section of the Huffington Post UK website.

Essentially, the author likens creative agencies pitching new clients to a man going on a first date: not paying all that much attention to detail or to the woman. Now, as someone who’s been on a goodly number of first dates of late, I can say that this is both not entirely fair and not entirely untrue.

I’ve also been with a creative agency and in that case, too, the characterization isn’t true across the board, but is sometimes the case.

Please note, dear readers, that the author of this article is male. The originator of the notion is also a dude (or should I say chap?), Kevin May of Sticks, a strategy group with which I have had the pleasure to collaborate, though he was referring to brands as they relate to consumers.

There’s something for all of us to learn here. When meeting someone new, whether a date, a client, prospect, colleague, etc., what approach do you take? How do you make the other person feel valued, heard, special?

A piece of wisdom from the retail world: let the customer talk 75% of the time.

After all, how else will you find out who they are and what they’re really looking for?






    • Write a Comment*

      • *Deb Arnold, Ink reserves the right to restrict comments that do not contribute constructively to the conversation at hand, contain profanity, personal attacks or seek to promote a personal or unrelated business.


Learning Program and Team Awards 2009-2014


ASTD Excellence in Practice

Technical Training Award
Training Management Citation (for new programs)
Learning Technology Citation
Workplace Learning & Collaboration–Leadership Development (x2) Award, Citation
Workplace Learning & Collaboration–Onboarding Citation
Sales Enablement Citation

Brandon Hall Excellence in Learning

Best Custom Content Gold
Best in Learning Strategy and Governance Gold
Best Leadership Development Program Gold
Best Innovation in Learning Technology Silver
Best Leadership Sales Training Silver
Best Integration of Learning and Talent Management Bronze
Best Use of Games for Learning Bronze

Brandon Hall Technology Excellence

Best Advance in Social Learning Technology Gold

CLO Magazine Learning in Practice

Technology Innovation Gold, Division 1
Innovation Gold, Division 1
Business Impact Gold, Division 2
Business Impact Bronze, Division 2


Learning Organization Ranking Awards


American Society for Training & Development

ASTD BEST #1 (up from #32 in one year)
#2 (up from #37 in two years)

ELearning! Media Group

Learning! 100 #1 (first year on list)

Chief Learning Officer Magazine

LearningElite #1, #4

Training Magazine

 Training Top 125 #1, #2 (up from #41 in one year)