Indeed, this was the topic of a fairly amusing, and thought-provoking, article in the business section of the Huffington Post UK website.

Essentially, the author likens creative agencies pitching new clients to a man going on a first date: not paying all that much attention to detail or to the woman. Now, as someone who’s been on a goodly number of first dates of late, I can say that this is both not entirely fair and not entirely untrue.

I’ve also been with a creative agency and in that case, too, the characterization isn’t true across the board, but is sometimes the case.

Please note, dear readers, that the author of this article is male. The originator of the notion is also a dude (or should I say chap?), Kevin May of Sticks, a strategy group with which I have had the pleasure to collaborate, though he was referring to brands as they relate to consumers.

There’s something for all of us to learn here. When meeting someone new, whether a date, a client, prospect, colleague, etc., what approach do you take? How do you make the other person feel valued, heard, special?

A piece of wisdom from the retail world: let the customer talk 75% of the time.

After all, how else will you find out who they are and what they’re really looking for?

 

 

 

 

 

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