Improve your Training APEX rank

— WORTH THE WAIT: 2025 Training APEX Award resources, coming in spring 2024, will be similar to previous offerings, below —

FIRST-MOVER ADVANTAGE: Click here to be notified as soon as the package details are ready.

You want your team to shine. Help is here.

With tools proven to help companies like yours rank #1 EIGHT times, #2 THREE times, jump 93 spots in one year and win 12 Best Practice and 9 Outstanding Initiative Awards. Why struggle? Instead:

• Remove guesswork with question-by-question advice
• Save time/headaches with a full-function Word doc application with internal links
• Help your team work smarter, instead of harder
• Choose from Gold (limited availability), Silver and Bronze options to fit your goals and budget, each with a money-back guarantee

These resources — available nowhere else — are great for first-time and repeat applicants (and have been purchased even by #1 winners).

Read on for details!

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Learn from the proven L&D award authority: Deb Arnold

Deb’s clients win big: nearly 200 awards and counting, including #1 on the Training APEX (8x), CLO LearningElite (3x), ATD BEST and Learning! 100, for learning leaders like Haskell, Dollar General, Jiffy Lube, Keller Williams, Accenture and many others.

How did Deb get so good at learning awards? A killer combo of 25+ years marcom experience, MBA, great storytelling (she gets it from her dad), natural curiosity and a burning desire help wonderful L&D professionals WIN recognition for great work.

Now, for the packages… all the information awaits you below.

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Choose the package that fits your needs and budget: 2025 Training APEX Award resources coming spring 2024; previous packages below are FYI only. FIRST-MOVER ADVANTAGE: Click here to be notified as soon as the package details are ready.

Gold Level—Complete Set of Unique Resources + One-on-One Guidance

THE HIGH IMPACT COACHING PACKAGE (only 5 offered; contact Deb now to get yours before they sell out) 2025 Training APEX Award resources coming spring 2024; below info is FYI only.

Get a treasure trove of unique resources plus FOUR personalized coaching sessions and tailored input on your application, a wise investment with a money-back guarantee. 

Deb’s coaching clients return year after year – find out why.

A. COMPLETE RESOURCES: All these, fully updated for this year, PLUS the one-on-one guidance described below:

1. Smart Applicant’s Survival Guide. Get a big dose of expert help from a true APEX authority, with insightful sections like:

• What’s New This Year 
• The 9 Biggest APEX Award Myths
• 5 Key Steps to Never Overlook
• Sample Qualitative Scoresheet – a handy reference
• Scoring Guidelines – all in one place

See an excerpt here.

2. Smart Applicant’s Sanity-Saving Workbook. Your APEX best friend – a user-friendly application, with internal links making navigation a breeze and featuring:

• Full functionality Word doc, vs. the tear-your-hair out official application (“locked” aka very frustrating!)
• Question-by-question guidance – Deb’s hard-earned experience on winning
• Scoring guidelines – right there with each question
• Sample responses throughout including winning Best Practice and Outstanding New Training Initiative submissions
• Deep guidance on those specific, measurable business goals

• Winning examples – sample responses from top winners

• See an excerpt here.

3. Score-o-Matic Trouble Finder. This client fave is better than ever. Enter two years of scorecard results and instantly see color-coded problem areas, with tools to forecast your score on EVERY application question.

4. The 11 Commandments of the Training APEX Award. This goldmine of wisdom is based on 10+ years working with big winners.

5. (Exclusive to Gold Package) Tips and Tricks for Team Leads. Supporting your team? Get straight talk from top five APEX company leads.

6. (Exclusive to Gold Package) Your Gold Coaching Package 101. The context you need for efficient planning – package overview, timeline and an updated guide to maximizing coaching session value

7. (Exclusive to Gold Package) Handy Program Tracker. This great tool helps identify and track programs, goals, results and more.

8. (Exclusive to Gold Package) Essential Checklist. Only coaching clients will get this bonus resource – right in early September, when fresh insights are just what’s needed.

B. ONE-ON-ONE GUIDANCE: The High Impact Coaching Package centers around Deb’s individual attention to your team:

• 4 personalized 75-minute coaching sessions, for strategically scheduled support before, during and after your application process
• Feedback on last year’s application and scoring (for first-time applicants, an APEX intro) and review of any changes for this year
• 2 rounds of written feedback on any 6 of your draft responses
• Plus a money-back guarantee of your satisfaction

NOTE:  The Gold Level package is limited to five clients and sells out year after year 

“Deb Arnold was a great coach in helping our company achieve #1 training company in the world. Deb provided honest and objective feedback and continually pushed us to share the results so that judges unfamiliar with our company and industry would easily understand. She was caring and supportive and a cheerleader! Her resource guides, workbooks, and tips all proved invaluable and worth the coaching fee alone. On top of it all, Deb was great fun to work with and we enjoy sharing our achievement with her.”
—Mona Covey, Learning Manager, Keller Williams Realty (#1 in 2017, 2015; #2 in 2016, 2014)

Discover why Deb’s APEX coaching clients have moved up as many as 93 spots in one year. Secure her expertise and personalized attention for you and your organization for only $15,995 plus incentive bonus (see below). Early bird price: $13,500 until July 15 or until packages sell out, whichever comes first. 2025 Training APEX Award resources coming spring 2024; this info is FYI only. Click here to be notified when packages are ready.  

Keep reading for additional options, or if you’re ready to go for the gold:

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Silver Level—Powerful Rank-boosting Resources

THE RANK BOOSTER PACKAGE 2025 Training APEX Award resources are coming in spring 2024 and will be similar to these previous ones. FIRST MOVER ADVANTAGE: Click here to be notified when packages are ready.

Get incredibly valuable, tailored feedback AND find out why my coaching clients love Deb’s APEX tools and resources. Offering fantastic DIY bang for your buck, the Score Booster Package includes:

• 90-minute coaching session with detailed feedback on your most recent submission/score and insights on this year’s application
• Deb’s answers to any three questions via email at any time(s) for ongoing support throughout your application process
• Same great resources as the High Impact Coaching Package (except the “exclusives”) plus a silver level resource: 

1. 1. Smart Applicant’s Survival Guide – core insights
   2. Smart Applicant’s Sanity-Saving Workbook – the ultimate application tool
   3. Score-o-Matic Trouble Finder – spot problems, forecast your 2021 score
   4. 11 Commandments of the APEX – wisdom to live by
   5. (Exclusive to Silver Package) Your Silver Coaching Package 101. Great context for you and your team – overview, timeline and resource guide to maximizing coaching session value
   6. And a money-back guarantee

Great APEX guidance at a terrific value!

“Deb has a unique way of addressing the application that makes it easy to read and understand by the judges and to place the applicant in the best possible light. I am confident she can help any organization improve dramatically regardless of the competition or initiative. Your investment in Deb Arnold’s assistance will pay dividends.” 
—Ken Barber,  Director of Learning & Development, Shell Oil – Jiffy Lube International (#1 in 2016, 2014; #2 in 2015)

Make your move up the APEX ranking with these score boosting, eye-opening resources, a 90-minute personal coaching session and three emailed questions answered — all based on Deb’s proven, hard-earned wisdom — for just $8,995 plus incentive bonus (details below). Early bird price: $7,495 until July 15. 

Any questions? Contact Deb today. Third and final option below.

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Bronze Level—The Basics

THE APEX FUNDAMENTALS PACKAGE: The Guide and Workbook 2025 Training APEX Award resources are coming in spring 2024 and will be similar to these previous ones. FIRST MOVER ADVANTAGE: Click here to be notified when packages are ready.

Here’s the most economical way to benefit from Deb’s winning wisdom. Get the same Guide and Workbook included in the Gold and Silver level Packages, chock full of proven guidance and practical advice, plus ask Deb any three questions via e-mail, at any time(s) during your application process. Your money back if not completely satisfied.

You get these two core resources (detailed under the High Impact Coaching Package):

1. Smart Applicant’s Survival Guide – great advice on this award, including this year’s scoring and other changes, and useful insights for ANY award
2. Smart Applicant’s Sanity-Saving Workbook – Worth its weight in gold JUST to avoid that “locked” Word doc application and experience the joy of internal links. Add in the value of question-by-question, rank-transforming guidance and it’s an incredible bargain.

Work smarter and faster with these advice-packed, time-saving resources AND get Deb’s personal guidance via any three emailed questions. Still a value-packed bargain at $3,995. Early bird price: $2,995 until July 15. 

“Our company purchased Deb’s Guide and Workbook, a worthwhile investment I highly recommend. Deb’s interpretations, examples and advice gave us confidence and strategic focus, made applying easier and saved us time. Applying for awards can feel like banging your head against the wall. With these tools, we felt we knew how to win – and we did.”
—Melissa Bargman, Learning & Development, DPR Construction (rose from #85 in 2012 to #17 in 2013 and #10 in 2014)

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Your Money-Back Guarantees

We’re so confident you’ll feel your purchase has been a wise investment that we are offering these money-back guarantees.

Gold/High Impact and Silver/Rank Booster Packages:
If after the initial coaching session you are not completely satisfied, you will receive a full refund and all the resources will be yours to keep. No questions asked. You may request your refund within 48 hours of the session.

Bronze/APEX Fundamentals Package:
If you purchase the Bronze level package and are not satisfied for any reason, just ask for a full refund, no questions asked, and keep the resources. This guarantee is good for one full year.

None of the packages are guaranteed to improve your Training APEX Award ranking. Any number of factors will impact your final standing, including the relative strength of other applicants and, of course, whether you have the right stuff. BUT, these offerings are packed with solid advice and insights that should serve you well, not just for Training APEX but for other awards, too.

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Want more convincing?

Here’s what Deb’s coaching clients said they found most valuable:

• “The guidance. From breaking down the scoring from last year, to where we had the biggest opportunity this year. Really helped us tell our story in a more compelling way. Thank you for the great work on our application!”
• “Helped to streamline our thoughts and hold us accountable to a timeline.”
• “Gave me different perspective on what judges are looking for. We do the work but were not capturing it the way we should.”
• “Deb really reinforced the value for us of connecting training programs with real and measurable business results. This mindset not only strengthens our application, but our conversations with stakeholders as well.”
• “Deb was able to help my team clearly articulate our strengths in a concise format. Deb’s feedback calls were extremely helpful because we were able to review very specific questions and answers.”
• “Honest feedback on our writing.”

Read more testimonials from Deb’s very happy clients.

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GO FOR THE GLORY! 2025 Training APEX Award resources are coming in spring 2024 and will be similar to these previous ones. FIRST MOVER ADVANTAGE: Click here to be notified when packages are ready.

If you’re serious about improving your APEX ranking, Deb is your expert. Her win record and satisfied clients say it all. Don’t hesitate to reach for bigger success for yourself and your hard-working team.

GO BRONZE – Buy the APEX Fundamentals Package (Guide/Workbook, 3 emailed questions) for just $2,995 until July 15 (after that, $3,995). Ask your three questions at any time (separately or together).

GO SILVER – Buy the Rank Booster Package (90-minute tailored coaching session, 3 emailed questions, Guide/Workbook/Score-o-Matic/11 Commandments) for only $7,495 until July 15 ($8,995 after that). Contact Deb for questions or other payment options.

GO GOLD –  Contact Deb about the High Impact Coaching Package, just $13,500 plus incentive bonus until July 15 or when packages sell out ($15,995 if available after July 15). 

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Wishing you glory!

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Deb Arnold, Ink. is not affiliated with Training magazine or the Training APEX Award.