To drive change, first create discomfort.

I read an excellent blog post today and immediately wanted to share it. OK, first I wanted to read it, and THEN I wanted to share it.

Why the attraction?

Its awesome title: “What Just About Every Speaker Does Wrong.”

Now, who’s not gonna read that? (People who never have to speak? Or listen to speakers?)

But what made me want to share it is…its author, Nick Morgan, “one of America’s top communication theorists and coaches,” AGREES with ME. Yes. There. I’ve said it.

Actually, he agrees with Beckhard’s change equation, which I blogged about a few years ago. Beckhard’s formula posits that in order to effect change, you must first create dissatisfaction with the status quo.

Morgan writes about this in the context of his domain, public speaking. What most speakers do wrong, he suggests, is to forget about selling the problem before selling the solution.

But you’d never do that. Right? Right.

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