Who Do You Think You’re Talking To?

• 1.
• We tailor communications (style, content, timing, vehicle, etc.) based on our audience and what motivates them.
• 2.
• We know how satisfied our audience is with our communications.
• 3.
• We make changes to content, delivery, etc. based on audience feedback.

Does Your Information Flow?

• 4.
• We use set processes to make sure employees have the information they need to do their jobs.
• 5.
• We develop strategies to make clear to key internal stakeholders the value/contribution of our team/initiatives.
• 6.
• Employees use established channels to provide input and feedback to management.
• 7.
• Management transparently responds to feedback.

It’s All in the Planning, Part I

• 8.
• Most of our communications are proactive (rather than reactive).
• 9.
• We develop communications plans for initiatives that will impact people, processes or the company.
• 10.
• We use a communications plan template that outlines business goals, stakeholders, timelines, etc.

It’s All in the Planning, Part II

• 11.
• We develop a robust, strategic annual communications plan.
• 12.
• We implement the plan.
• 13.
• We regularly evaluate its effectiveness, and make adjustments as needed.

Can You Get the Job Done?

• 14.
• We have staff dedicated to “internal communications” (in title or job description).
• 15.
• This staff has enough time to effectively plan and deliver internal communications.

Internal Communications 2.0?

• 16.
• We keep up with the latest trends in social media for internal communications.
• 17.
• We effectively use social media for internal communications.
• 18.
• Management supports using social media for internal communications.

What it all comes down to: Do your communications help achieve business goals?

• 19.
• We strategically align annual communications with business goals.
• 20.
• We design communications to help employees understand and focus on achieving business goals.
• 21.
• We measure the impact of communications on employees’ understanding of business goals.

• Total