Why I Do This Work

A wise creative director once shared with me this agency maxim: We translate what the client wants to say into what the customer wants to hear.

That’s exactly what I do, in a business context, where the “customers” are your employees, peers, board members, stakeholders, corporate customers or industry award judges.

I take great satisfaction in making the difference between intention and impact for my clients.

With expertise and an outsider’s perspective, I see opportunities that others don’t to improve business performance and results by making communications strategic, proactive and powerful.

Put all that together: I make leaders shine. And I love doing it.

– Deb Arnold

Thanks for reading
“Efficiency is doing better what is already being done.” – Peter F. Drucker

Learning Program and Team Awards 2009-2014


ASTD Excellence in Practice

Technical Training Award
Training Management Citation (for new programs)
Learning Technology Citation
Workplace Learning & Collaboration–Leadership Development (x2) Award, Citation
Workplace Learning & Collaboration–Onboarding Citation
Sales Enablement Citation

Brandon Hall Excellence in Learning

Best Custom Content Gold
Best in Learning Strategy and Governance Gold
Best Leadership Development Program Gold
Best Innovation in Learning Technology Silver
Best Leadership Sales Training Silver
Best Integration of Learning and Talent Management Bronze
Best Use of Games for Learning Bronze

Brandon Hall Technology Excellence

Best Advance in Social Learning Technology Gold

CLO Magazine Learning in Practice

Technology Innovation Gold, Division 1
Innovation Gold, Division 1
Business Impact Gold, Division 2
Business Impact Bronze, Division 2


Learning Organization Ranking Awards


American Society for Training & Development

ASTD BEST #1 (up from #32 in one year)
#2 (up from #37 in two years)

ELearning! Media Group

Learning! 100 #1 (first year on list)

Chief Learning Officer Magazine

LearningElite #1, #4

Training Magazine

 Training Top 125 #1, #2 (up from #41 in one year)