Formula for Behavior Change

August 14th, 2015

Understanding the Holy Grail of Training (and of a Lot of Other Stuff)

Sometimes I just want to share useful information I’ve come across. And this fits the bill.

The Fogg Behavior Model shows that three elements must converge simultaneously to cause behavior change: Motivation, Ability, and Trigger. No behavior change? At least one of the three is missing.

bj-fogg-behavior-model-grapic

The model was developed by Dr. BJ Fogg, who founded the Persuasive Tech Lab at Stanford University. He studies and Jerseys From China develops innovations focused on using technology to change behaviors in positive ways.

Have you ever used his model? If not, how might you apply this thinking to your work?

 

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