Job crafting is a concept developed by two business school professors. It centers around cognitively changing your job by altering how you perceive it: e.g., a hospital janitor who sees his work as helping staff and sick patients vs. simply cleaning.
This is an earth-shattering notion! That we can all find higher purpose in what we do if we simply put our minds to it.
And it worked for me. As explained in the (serious part of the) holiday video, I reexamined what it is that I “do” for a living. Yes, I help companies win awards (hip-hip-hooray for my 2014 win rate of 100% and my 60+ client wins to date!).
But there’s more to it than that. By helping companies win industry recognition, what I’m doing on a deeper level is to:
- Shine a light on greatness
- Share best practices that other companies can benefit from
- Celebrate unsung heroes who are doing amazing things but have not yet been recognized for it (I get a special joy from doing this)
- Achieve recognition for thought leaders and innovators so they can keep making an impact doing what they love
Perhaps most importantly, though, I make people happy.
I make people happy. For a living.
People are thrilled and excited and feel affirmed and motivated–and have their careers boosted–when they win industry recognition. And they win because they do great work that makes an impact so it’s all well deserved.
Now, I already liked my work before I started “crafting” it, but it’s a tremendous thing to discover new purpose and meaning in one’s livelihood without changing anything but the way you see it.
How much else in life could we transform this way? A thought for the new year.