BECAUSE AWESOME!

August 21st, 2012

Words to live by.

I often find pearls of wisdom in the expositions of copyblogger. It’s an incredible resource for anyone who blogs or markets in general (which, when you think about it, is really everyone: we are always selling something to someone, e.g. “How about we go to that new Indian restaurant tonight? I hear it’s fantastic. It got great reviews on Yelp.”).

Today’s blog post, “BECAUSE AWESOME!” really caught my attention. An excerpt:

NO ONE CARE ABOUT YOUR STUPID THING. WHY? YOU HAVE WRONG BECAUSE.

BECAUSE WANT. BECAUSE GREED. BECAUSE SELF.

WRONG BECAUSE ALWAYS MAKE FAIL. HAVE RIGHT BECAUSE INSTEAD.

HAVE BECAUSE AWESOME.

ME, FAKEGRIMLOCK, TELL YOU HOW.

YOU READ NOW.

Now, I love grammar as much as the next word geek, but this guy really makes his point. I do encourage you to read the whole thing.

The Message?

Give people the truth, care about them (vs. yourself) and help them to be better – this will bring more good into the world. Kind of hard to argue with.

The post resonated for me because it speaks an important truth. What gives me satisfaction is knowing that I have helped my clients to succeed, in whatever way, on whatever level. And if that motivation is missing, it will show.

I especially love helping my clients win awards, because the positivity simply radiates outward. The leader is thrilled, the team is thrilled and company leadership is thrilled. The win can then be leveraged to attract customers, talent, suppliers. It’s all good.

Forging New Territory

This week I am introducing my first “information product,” a set of resources to help folks applying for the Training Top 125, a global ranking that involves a particularly long and tricky application. I have helped clients improve their ranking on this award four years in a row, and I have seen the confusion and frustration that comes with tackling the lengthy application.

I can help make it easier by supplying insights and tips on how to answer questions, which aren’t always as straightforward as they seem, and sometimes they don’t seem very straightforward at all. This helps people be better: better at presenting their accomplishments, better at accurately reporting their activity and better at highlighting significant achievements.

The bottom line: more hard-working professionals, and their companies, will get the credit in recognition they deserve.

BECAUSE AWESOME!

 

I welcome your comments.

 

 

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