Archive for September, 2013

And AR Stands for…What?

Tuesday, September 17th, 2013

In this case, augmented reality.

Might sound kind of space age and actually it kind of is.

The Wikipedia definition: a live, direct or indirect, view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.

My simpler explanation: it’s stuff superimposed onto other stuff.

Something like the next step up from QR codes (which when scanned with a smartphone or other device take you to a predetermined Web page or other destination), AR can be data that appears when you hold up your phone to, say, an ad.

It’s essentially how Google Glasses works. Here are a bunch of other pretty cool uses as reported by Mashable.

Just one example.

I recently helped a client with a presentation on current trends in recruiting (about which I knew little prior to the project, and can deftly pretend to know quite a bit about now).

In that process I came across a particularly WOW example of AR. It’s not surprising that the military is often an early adopter of advanced technologies for recruiting. This case is no different – as the Australian Defence Force looked at using augmented reality to recruit top medical students.

A few agencies (full disclosure: including a former employer) collaborated to create what “medically diagnosable advertising.”

You’ve got to watch this videoMaybe AR should stand for Awesomely Rad.

 

Learning Program and Team Awards 2009-2014

ORGANIZATION / CATEGORY DESIGNATION

ASTD Excellence in Practice

Technical Training Award
Training Management Citation (for new programs)
Learning Technology Citation
Workplace Learning & Collaboration–Leadership Development (x2) Award, Citation
Workplace Learning & Collaboration–Onboarding Citation
Sales Enablement Citation

Brandon Hall Excellence in Learning

Best Custom Content Gold
Best in Learning Strategy and Governance Gold
Best Leadership Development Program Gold
Best Innovation in Learning Technology Silver
Best Leadership Sales Training Silver
Best Integration of Learning and Talent Management Bronze
Best Use of Games for Learning Bronze

Brandon Hall Technology Excellence

Best Advance in Social Learning Technology Gold

CLO Magazine Learning in Practice

Technology Innovation Gold, Division 1
Innovation Gold, Division 1
Business Impact Gold, Division 2
Business Impact Bronze, Division 2

 

Learning Organization Ranking Awards

ORGANIZATION / AWARD NOTES

American Society for Training & Development

ASTD BEST #1 (up from #32 in one year)
#2 (up from #37 in two years)

ELearning! Media Group

Learning! 100 #1 (first year on list)

Chief Learning Officer Magazine

LearningElite #1, #4

Training Magazine

 Training Top 125 #1, #2 (up from #41 in one year)
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