Archive for July, 2013

Hawking Awards: Who Does it Well?

Wednesday, July 31st, 2013

Organizations that give out awards need to know how to market them.

Case in point: I recently received this email from Brandon Hall promoting their upcoming 2013 Excellence in Technology Awards.

BHTechAward PromoThey did a great job outlining the key reasons to apply:

  • Recognition among your peers as a top leader and organization
  • Enhance your employer brand to help recruit top talent
  • Visibility and media exposure
  • Opportunities to be highlighted in industry webinars
  • Validation and acknowledgment of success
  • Exclusive access to Brandon Hall Group’s advisors and analysts

Yet on their Web site, the “Why Participate” page is a dry listing of what winning companies will receive.

Winners Receive

  • One plaque per winning entry
  • A digital logo that you may use in any way you wish
  • A Brandon Hall Group issued press release announcing the winners
  • Recognition in Brandon Hall Group’s electronic newsletter
  • Recognition on Brandon Hall Group’s web site
  • Recognition on Brandon Hall Group’s social communities – Facebook, LinkedIn and Twitter
  • Entries may be included in Brandon Hall Group’s blogs
  • Feedback and scoring on your entry at the request of the organization
  • Entries may be included in Brandon Hall Group’s publications when appropriate and with approval
  • Opportunities to be highlighted in industry webinars
  • Annual networking virtual forums designed only for award participants
  • For solution providers that have submitted with client organizations – published case study entries with approval and opportunities for webinar sponsorship to share best practices

Participating Organizations Receive

  • A certificate of participation in PDF format that you may use in any way you wish
  • Feedback and scoring on your entry at the request of the organization
  • Annual networking virtual forums designed only for award participants

Yes, important components, but where are the benefits mentioned in the email? Nowhere to be found.

Hmm.

 

 

 

 

Learning Program and Team Awards 2009-2014

ORGANIZATION / CATEGORY DESIGNATION

ASTD Excellence in Practice

Technical Training Award
Training Management Citation (for new programs)
Learning Technology Citation
Workplace Learning & Collaboration–Leadership Development (x2) Award, Citation
Workplace Learning & Collaboration–Onboarding Citation
Sales Enablement Citation

Brandon Hall Excellence in Learning

Best Custom Content Gold
Best in Learning Strategy and Governance Gold
Best Leadership Development Program Gold
Best Innovation in Learning Technology Silver
Best Leadership Sales Training Silver
Best Integration of Learning and Talent Management Bronze
Best Use of Games for Learning Bronze

Brandon Hall Technology Excellence

Best Advance in Social Learning Technology Gold

CLO Magazine Learning in Practice

Technology Innovation Gold, Division 1
Innovation Gold, Division 1
Business Impact Gold, Division 2
Business Impact Bronze, Division 2

 

Learning Organization Ranking Awards

ORGANIZATION / AWARD NOTES

American Society for Training & Development

ASTD BEST #1 (up from #32 in one year)
#2 (up from #37 in two years)

ELearning! Media Group

Learning! 100 #1 (first year on list)

Chief Learning Officer Magazine

LearningElite #1, #4

Training Magazine

 Training Top 125 #1, #2 (up from #41 in one year)
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