Archive for July, 2012

No “Poo” for Kyle, Please

Thursday, July 26th, 2012

The title really caught my eye: a Harvard Business Review blog post entitled, ” Poor Grammar. Here’s Why.”

But when I read it, things really got interesting.

The author, Kyle Wiens, is the CEO of a company that publishes repair manuals, so I can see his point. He does, however, make it fairly vigorously, likely a reason why the article has already garnered 1,800+ comments (it was published about 12 hours ago).

Many of the ones I perused seemed to, er, take umbrage at his taking umbrage at the nerve of people who haven’t mastered every grammatical nuance applying for gainful employment.

Unfortunately, Mr. Wiens seems to have a few struggles himself.

Outraged and otherwise offended readers gleefully point out various grammatical errors in the article, which makes the whole thing even more amusing.

But perhaps most amusing is the URL:

http://blogs.hbr.org/cs/2012/07/i_wont_hire_people_who_use_poo.html

Hilarious.

People: watch out for your reputation. And poo. Carefully.

 

Social Media Explained

Thursday, July 19th, 2012

in an interesting post, ” an SEO/ social media/advertising/ company called China Raven.

Nicely summed up.

 

 

 

 

 

 

 

 

 

Another Reason to Love Patagonia

Monday, July 16th, 2012

I got this email today and just had to share it.

Awesome marketing:

  • Promotes values important to Patagonia’s customers/target
  • Employs social media to engage customers and generate content
  • Shows savvy, to wit the use of the #becauseilove hashtag
  • Brings in conscientious, hipster musicians to ramp up the cool factor
  • Capitalizes on election year angst by giving people a voice for their concerns, their issues, their passion
  • Appeals to cause-sensitive Gen Y’ers especially (one might presume this is a particular target)
  • Gives people in general more reasons to believe in, and feel enthusiastic about, Patagonia

Together? That’s what we call strengthening the Patagonia brand.

So what about driving sales and profit?

Well, given that I also received a postcard in the mail about their upcoming 50% off sale, I just might be more likely to pay them a visit.

Nicely done.

 

 

Are You a FUD-dy Duddy?

Friday, July 6th, 2012

I was reminded this week of a great acronym: FUD (fear, uncertainty and doubt).

I read it on the blog of a colleague, the savvy Barbara Jacobs, who compared identity theft to the FUD when significant changes are announced in the workplace and control over your identity no longer seems to be in your hands.

FUD is a powerful force, and like all powerful forces can be used for good or not-so-good. In this election year, like any other, we can see plenty of examples in the latter category.

But FUD is part of the important first step in driving change: create dissatisfaction with the status quo (see my extended post on this topic, Some Formulas Work Like a Charm).

Few people will want to take action if there is no down side to inaction.

How are you responsibly, thoughtfully and respectfully communicating FUD to help effect positive change?

 

Learning Program and Team Awards 2009-2014

ORGANIZATION / CATEGORY DESIGNATION

ASTD Excellence in Practice

Technical Training Award
Training Management Citation (for new programs)
Learning Technology Citation
Workplace Learning & Collaboration–Leadership Development (x2) Award, Citation
Workplace Learning & Collaboration–Onboarding Citation
Sales Enablement Citation

Brandon Hall Excellence in Learning

Best Custom Content Gold
Best in Learning Strategy and Governance Gold
Best Leadership Development Program Gold
Best Innovation in Learning Technology Silver
Best Leadership Sales Training Silver
Best Integration of Learning and Talent Management Bronze
Best Use of Games for Learning Bronze

Brandon Hall Technology Excellence

Best Advance in Social Learning Technology Gold

CLO Magazine Learning in Practice

Technology Innovation Gold, Division 1
Innovation Gold, Division 1
Business Impact Gold, Division 2
Business Impact Bronze, Division 2

 

Learning Organization Ranking Awards

ORGANIZATION / AWARD NOTES

American Society for Training & Development

ASTD BEST #1 (up from #32 in one year)
#2 (up from #37 in two years)

ELearning! Media Group

Learning! 100 #1 (first year on list)

Chief Learning Officer Magazine

LearningElite #1, #4

Training Magazine

 Training Top 125 #1, #2 (up from #41 in one year)
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