Archive for July, 2011

7 Tips on Winning Awards – Tip #4

Tuesday, July 12th, 2011

Tell a good story.

Yep. Weave a tale. Beginning, middle, end. Drama in between.

If you’re going for an award, that means (ostensibly) that you did something important. And if it really was important, then the story should be fairly simple to tell.

The straightforward formula:

1. Problem: Things were bad. They were really bad. Or, depending on the situation, things were pretty good…but there was an opportunity to make them even better.

2. Solution: Here’s the brilliant thing we did and how we came up with it and made it work.

3. Outcome: Now we prove that we made a difference – a big difference – using metrics. No metrics? No award (pretty much).

It’s the formula for every case study, and it should be the formula for every successful award submission.

Some more tips:

-Use big adjectives: Exceptional, exciting, outstanding, extraordinary. If you don’t burst with enthusiasm, why will the judge?

-Include details: They bring a story alive, and help to support your narrative (i.e. we did something important).

-Be saucy: OK, maybe not saucy, but definitely not boring. Judges have many, many submissions to read and if you keep them entertained, they’ll like you.

-Don’t be afraid to use humor: A judge who’s just read 15 long applications will see yours very favorably if you make her laugh.

And now for some advice from a real master: check out this video series on storytelling from Ira Glass of This American Life.

 

More tips!

Tip #3: Start Early

Tip #2: Read the Question

Tip #1: Know Who You’re Talking To

 

 

 

 

 

 

Learning Program and Team Awards 2009-2014

ORGANIZATION / CATEGORY DESIGNATION

ASTD Excellence in Practice

Technical Training Award
Training Management Citation (for new programs)
Learning Technology Citation
Workplace Learning & Collaboration–Leadership Development (x2) Award, Citation
Workplace Learning & Collaboration–Onboarding Citation
Sales Enablement Citation

Brandon Hall Excellence in Learning

Best Custom Content Gold
Best in Learning Strategy and Governance Gold
Best Leadership Development Program Gold
Best Innovation in Learning Technology Silver
Best Leadership Sales Training Silver
Best Integration of Learning and Talent Management Bronze
Best Use of Games for Learning Bronze

Brandon Hall Technology Excellence

Best Advance in Social Learning Technology Gold

CLO Magazine Learning in Practice

Technology Innovation Gold, Division 1
Innovation Gold, Division 1
Business Impact Gold, Division 2
Business Impact Bronze, Division 2

 

Learning Organization Ranking Awards

ORGANIZATION / AWARD NOTES

American Society for Training & Development

ASTD BEST #1 (up from #32 in one year)
#2 (up from #37 in two years)

ELearning! Media Group

Learning! 100 #1 (first year on list)

Chief Learning Officer Magazine

LearningElite #1, #4

Training Magazine

 Training Top 125 #1, #2 (up from #41 in one year)
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