Archive for December, 2009

The Cluetrain Manifesto Experiment

Monday, December 14th, 2009

Testing the Present’s Manifestations of the Past’s Future Predictions

As my own personal ode to the Cluetrain Manifesto, for its astonishing prescience, cojones and 10th anniversary, I’ve started to Tweet every last one of the 95 Theses. Not only that, I will include a link to a Web reference for each thesis. Not just any Web reference, but the first one that shows up on Google, no repeats.


With Theses #2, for example, I included a link to the blogger who undertook a Hillman for his super duper idea, and I hope he enjoys the flattery. Well, OK, I had the idea before I knew that he had the idea but still, he had the idea first – or at least, before I did). Alex got him some bad-a$$ SEO so his blog series comes up first pretty often (teach me, O Wise One). The Cluetrain Wikipedia entry and the original Cluetrain Web site, of course, are regular high rankers, too. They’ll all get only one mention.

Should be interesting to see which 95 Web sites show up (or might I run out…?), and to participate in two great modern phenomena—search engine optimization and Twitter—while honoring some pretty powerful thinkers who knew all along.

Join in the fun.

Got a favorite thesis or two? Please comment! I’d love to hear from folks.

Testing the Present’s Manifestation of the Past’s Future PredictionsAs my own personal ode to the Cluetrain Manifesto, for its astonishing prescience, cojones and 10th anniversary, I’ve started to Theses. Not only that, I will include a link to a Web reference for each thesis. Not just any Web reference, but the first one that shows up on Google, no repeats.

Cluetrain Manifesto & Enterprise 2.0

Friday, December 11th, 2009

It’s Déjà vu All Over Again

As some gentle readers may know, it’s the 10th anniversary of the that the Cluetrain Manifesto is equally or even more accurate, and damning, today.

cluetrainTake, for example, the 11th of the book’s “95 Theses” (me like the clever Martin Luther nod):

11. People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products.

Um, they wrote that when? Yeah, 1999. Even casual followers of social media or contemporary marketing communications know that consumers today trust product information most when it comes from family/friends/acquaintances – least, from companies.

Powerful, prescient stuff.

What I find even more striking is what authors Levine, Locke, Searls and Weinberger had to say way back then about—you guessed it—internal communications:

8. In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way.

9. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.

And here we come to Enterprise 2.0.

Coined by tools used by businesses internally. Many of those tools, naturally, are designed to improve efficiency and productivity by linking employees with information and each other. Kind of like an Intranet, if it included Facebook-like profiles and interactivity, YouTube-like video sharing, chat, and search capabilities that actually work, etc.

What’s got me thinking lately are the unmistakable parallels between the emergence of the corporate Intranet in the 1990s and today’s slow but growing adoption of Enterprise 2.0. Back in, say, 1996, your average company had just accepted— grumbling or gleeful—that yes, they really did need/could benefit enormously from a Web site. And then a few years later, they went through the same cycle of denial, anger and acceptance with the advent of the corporate Intranet.

That’s pretty much what’s happening today with social media. A few early adopter companies are way out front, most companies are grudgingly acknowledging that it’s here to stay and a few very short-sighted, tight-fisted, old-white-dudes-led, our-way-or-the-highway companies are still hoping Twitter, Facebook, YouTube, LinkedIn, TweetDeck, TwitJump, Hootsuite, Seesmic, FriendFeed and all their ilk will just disappear one morning – poof*.

And as intranets trailed the Internet sure as the sun comes after the moon, Enterprise 2.0 is the business productivity follow-on to the social media eruption of the new millennium.

More to come on this subject. Your comments and insights are most welcome.

* Truly fascinating non-sequitur: Kudos for the brilliant product naming of deodorizing drops.

Learning Program and Team Awards 2009-2014


ASTD Excellence in Practice

Technical Training Award
Training Management Citation (for new programs)
Learning Technology Citation
Workplace Learning & Collaboration–Leadership Development (x2) Award, Citation
Workplace Learning & Collaboration–Onboarding Citation
Sales Enablement Citation

Brandon Hall Excellence in Learning

Best Custom Content Gold
Best in Learning Strategy and Governance Gold
Best Leadership Development Program Gold
Best Innovation in Learning Technology Silver
Best Leadership Sales Training Silver
Best Integration of Learning and Talent Management Bronze
Best Use of Games for Learning Bronze

Brandon Hall Technology Excellence

Best Advance in Social Learning Technology Gold

CLO Magazine Learning in Practice

Technology Innovation Gold, Division 1
Innovation Gold, Division 1
Business Impact Gold, Division 2
Business Impact Bronze, Division 2


Learning Organization Ranking Awards


American Society for Training & Development

ASTD BEST #1 (up from #32 in one year)
#2 (up from #37 in two years)

ELearning! Media Group

Learning! 100 #1 (first year on list)

Chief Learning Officer Magazine

LearningElite #1, #4

Training Magazine

 Training Top 125 #1, #2 (up from #41 in one year)